The WoW Token will be available for $20 USD from the in-game Shop, and will be set at a starting price of 30,000 gold in the Auction House across the Americas region. Players that purchase a WoW Token from the Auction House can then redeem it for 30 days of play time, and players that sell the token get gold from a safe source instead of shady gold spammers.
From that point forward, the gold price will automatically fluctuate based on player supply and demand. To start we’ll be limiting the number of Token purchases to 10 within a 30-day period, but this limit may be adjusted over time. While Tokens will be available immediately from the Shop, please note that there may be a delay before Tokens put up for sale on the Auction House become available for purchase with gold.